Blooms The Chemist

We evolved the Blooms The Chemist branding presentation to deliver visually consistent customer experiences that still have cut through. Branding work has been done across the Blooms The Chemist Masterbrand and Sub-brand and its application to many touchpoints. This includes the storefront, internal product categories and wayfinding, MyHealth Rewards, core Health Services and Health Checks, Promotions, Campaigns and eCommerce including Click & Collect.


Through deep research of use cases and customer feedback, we were able to articulate a brand strategy that reflected where Afterpay had found itself and where it placed its future vision. All captured in the Afterpay Brand Book we delivered, this went to inform all stakeholders domestically and globally, and included creating the “Love The Way You Pay” tagline. Beyond finding the right brand positioning to stand out from a cluttered and competitive payments market, we also built out from a simple logo into a full visual identity in the publication of the Afterpay Brand Guidelines. We went on to create the Afterpay Retail Partners Book, distributed to the +25,000 merchants that included more work from our company, in the design of an entire new suite of in-store collateral. Once the branding was bedded down, We have created and deployed digital marketing campaigns for Afterpay, including their very first in the world, with major retail partners including Smiggle, Big W, Officeworks, Adidas, Hairhouse Warehouse and more.


The tea marketplace is dominated by several titans, with histories and presence to match. Missing in this saturated field, was a brand that effectively captured those consumers who seek out not just organic tea, but organic tea with authentic, artisanal grade flavours. With an existing connection to India, this start-up needed a full-scale brand development and logistics strategy to go from a single thought through to a place on supermarket shelves.

Drawing on every aspect of our design and entrepreneurial experience we’re proud of the many delighted and loyal customers the brand now enjoys. Direct to customers orders and Harris Farm supermarkets now sustain this growing and healthy business in a highly competitive market.


We have been fortunate enough to flex our design muscles with a series of fantastic private label wines. The briefs vary but are mainly designed to help the less experienced wine drinker feel that brand is accessible and approachable.

The appeal of the design determines whether some of Australia’s largest online and offline liquor retailers will choose to list the brand, and we have seen three of our design go national and one international.


We were humbled to be briefed to develop an international program that would promote harmony between cyclists and motorists, creating a safer environment for all road users. A truly integrated through-the-line program was created where cyclists are encouraged to lead by example, aptly named “iBikeRight.” A suite of functional collateral was developed including a system of individual ID kits and stickers for each Australian cyclists. This is housed online at an interactive website that also features a national bicycle registry to help find stolen bikes, and a member database that links injured riders to their medical and emergency contact information.