Access Corporate Group is an innovative, comprehensive brand management company, connecting tens of millions of consumers around the globe to a selection of premium beauty, wellness and lifestyle brands.
We created a suite of brand collateral, as an evolution on the existing design elements. A secondary colour palette, form language and expanding on typography ensured the brand was able to meet their growing audience, maintaining brand integrity, and modernising the brand foundations.
Jaxsta is the perfect example of what insight and tenacious can realise, an entirely new concept required directly as a result of the digital era. Now listed on the ASX, Jaxsta has identified and now realised how to fix the massive loss of accurate music credits due to the digitisation of music. Amazingly, and through many years of toil, this startup has created a global database of actual, official, supported data in partnerships with all major music labels Universal, Sony and Warner, and independent publishers.
Jaxsta required an evolution of brand strategy – the first stage was to create a brand mark and brand story that Jaxsta could utilise for all communication – we arrived at what we call the data wheel. This wheel enabled the colour categories of music to come to life and then support with the brand purpose message of EVERY NOTE COUNTS.
We evolved the Blooms The Chemist branding presentation to deliver visually consistent customer experiences that still have cut through. Branding work has been done across the Blooms The Chemist Masterbrand and Sub-brand and its application to many touchpoints. This includes the storefront, internal product categories and wayfinding, MyHealth Rewards, core Health Services and Health Checks, Promotions, Campaigns and eCommerce including Click & Collect.
The tea marketplace is dominated by several titans, with histories and presence to match. Missing in this saturated field, was a brand that effectively captured those consumers who seek out not just organic tea, but organic tea with authentic, artisanal grade flavours. With an existing connection to India, this start-up needed a full-scale brand development and logistics strategy to go from a single thought through to a place on supermarket shelves.
Drawing on every aspect of our design and entrepreneurial experience we’re proud of the many delighted and loyal customers the brand now enjoys. Direct to customers orders and Harris Farm supermarkets now sustain this growing and healthy business in a highly competitive market.