Jaxsta is the perfect example of what insight and tenacious can realise, an entirely new concept required directly as a result of the digital era. Now listed on the ASX, Jaxsta has identified and now realised how to fix the massive loss of accurate music credits due to the digitisation of music. Amazingly, and through many years of toil, this startup has created a global database of actual, official, supported data in partnerships with all major music labels Universal, Sony and Warner, and independent publishers.


Jaxsta required an evolution of brand strategy – the first stage was to create a brand mark and brand story that Jaxsta could utilise for all communication – we arrived at what we call the data wheel. This wheel enabled the colour categories of music to come to life and then support with the brand purpose message of EVERY NOTE COUNTS.