With great ideas come great responsibility. Jaxsta’s concept, born of a musician’s passion for the music industry, gives contributors to the music industry an accurate and extensive record of who contributed to every published song out there. A huge and compelling offering, but not a simple one to communicate in an emotive and relevant way.


Finding insight into the experience of working in the music industry was the first step. Delivering an emotive and relevant communications strategy, including a brand mark and brand story, allowed for social media, a podcast, and related collateral to work synergistically to build the brand. Jaxsta’s new tagline, Every Note Counts, and the related A Credit To Your Profession, for its pro-level offering form the basis for strong brand growth for this now ASX-listed startup.