Jaxsta is the perfect example of what insight and tenacious can realise, an entirely new concept required directly as a result of the digital era. Now listed on the ASX, Jaxsta has identified and now realised how to fix the massive loss of accurate music credits due to the digitisation of music. Amazingly, and through many years of toil, this startup has created a global database of actual, official, supported data in partnerships with all major music labels Universal, Sony and Warner, and independent publishers.


Jaxsta required an evolution of brand strategy – the first stage was to create a brand mark and brand story that Jaxsta could utilise for all communication – we arrived at what we call the data wheel. This wheel enabled the colour categories of music to come to life and then support with the brand purpose message of EVERY NOTE COUNTS.

Blooms The Chemist

We evolved the Blooms The Chemist branding presentation to deliver visually consistent customer experiences that still have cut through. Branding work has been done across the Blooms The Chemist Masterbrand and Sub-brand and its application to many touchpoints. This includes the storefront, internal product categories and wayfinding, MyHealth Rewards, core Health Services and Health Checks, Promotions, Campaigns and eCommerce including Click & Collect.


Through deep research of use cases and customer feedback, we were able to articulate a brand strategy that reflected where Afterpay had found itself and where it placed its future vision. All captured in the Afterpay Brand Book we delivered, this went to inform all stakeholders domestically and globally, and included creating the “Love The Way You Pay” tagline. Beyond finding the right brand positioning to stand out from a cluttered and competitive payments market, we also built out from a simple logo into a full visual identity in the publication of the Afterpay Brand Guidelines. We went on to create the Afterpay Retail Partners Book, distributed to the +25,000 merchants that included more work from our company, in the design of an entire new suite of in-store collateral. Once the branding was bedded down, We have created and deployed digital marketing campaigns for Afterpay, including their very first in the world, with major retail partners including Smiggle, Big W, Officeworks, Adidas, Hairhouse Warehouse and more.