I BIKE RIGHT
COMMUNITY ENGAGEMENT PLATFORM
We were humbled to be briefed to develop an international program that would promote harmony between cyclists and motorists, creating a safer environment for all road users. A truly integrated through-the-line program was created where cyclists are encouraged to lead by example, aptly named “iBikeRight.” A suite of functional collateral was developed including a system of individual ID kits and stickers for each Australian cyclists. This is housed online at an interactive website that also features a national bicycle registry to help find stolen bikes, and a member database that links injured riders to their medical and emergency contact information.
WORLDWIDE FUND FOR NATURE
Bondi Advertising partnered with the World Wildlife Fund (WWF) to create WILD ONESIE WEEK (WOW).
WOW was all about raising awareness and funds to help save endangered animals using a completely unpaid medium – passionate animal lovers within our community.
We designed bespoke, ethically sourced Onesies each representing an endangered animal.
By ”being” an animal for a day, or a week, this peer-to-peer fundraising campaign raised visibility for WWF.
Since its launch in 2014 WOW generated over 10 million impressions and a total of more than $ 250 000 dollars through online donations.
Our immersive leasing campaign for Pacific Bondi Beach Retail included concept design and branding of presentation and promotional materials. We created 100 bespoke branded and targeted magazines, helmets and presentation boxes which were sent out exclusively to Australia’s most influential in fashion, food & beauty.
Our Bintang branding campaign included point of sale design and creation of a social media campaign, to elevate the brand to premium beer territory.
By creating a nationally targeted campaign evoking the memories and vibes rooted in past Balinese holidays, we managed to generate over 10.000 interactions within the first month.
Numbers doubled during the second month, and are still growing!
THAILAND TOURISM AUSTRALIA
Thailand often competes with Bali to attract Australian tourists to its beautiful country populated by wonderful people.
The youth market, defined as 18 to 24 years old tasked with a long-term objective to help educate Australians about the known and mostly unknown Amazing parts of Thailand.
Our strategy is built on market segmentation and the first target market are 18 to 25 year olds who are not aware of the variety and affordability of activities available.
Bombay Sapphire are positioned globally on a platform about Imagination. Bondi Advertising was exclusively commissioned to create a print campaign that would communicate the ‘Infused with Imagination’ idea. The campaign ran in sophisticated design magazines for two years.
RED CROSS, Year of the blood donor
One in three people will need blood in their lifetime.
Yet only one in thirty people donate blood.
Every year, we need more and more people to donate blood.
Australia needs new blood.
Every donation can help save three lives.
In 2009 we helped show Australia the importance of blood donation and how each blood type can help.
We helped make a difference by bringing awareness to your blood type.
THE YEAR OF THE BLOOD DONOR 2009
DIGITAL / PROMO
Listen Out, Fuzzy’s new boutique dance music event, was created as an alternative to large-scale music festivals. Our social media campaign aimed to exclusively reach out to true music lovers and influencers, while at the same time gaining the attention of the masses.
The success of the campaign was instantaneously evident. With a total of 150,000 views between Facebook & YouTube, the event sold out in the first hour, successfully redefining how the youth respond to music events.
FOLLOW UP VIDEO
The second video for the Listen Out campaign, titled “Going Deeper,” was produced to re-ignite interest in the music festival through its creative use of imagery and follow up on previous hype.
INTEGRATED / ATL / DIGITAL
In late 2011 we launched “Meet the Mavis”, an integrated ATL campaign which drove customers through an online experience aimed to let them discover the brand.
Four months after the launch, the campaign was taken globally and generated more than 600,000 impressions.
Mavi had achieved a premium brand position, gaining major retail distribution of the strength of its advertising, product and service. The challenge remained to keep it aspirational.
The Mavi campaign “Paint It Mavi” focused on the original Turkish concept behind Mavi, the colour blue, and built a market for the product as simultaneously accessible and sophisticated fashion. The concept originated from the playfulness of the brand, and stems from the idea of expressing fashion creativity and expressing personality through fashion. The campaign has had ongoing success in the global market, adding to the brands continued international growth.