We were humbled to be briefed to develop an international program that would promote harmony between cyclists and motorists, creating a safer environment for all road users. A truly integrated through-the-line program was created where cyclists are encouraged to lead by example, aptly named “iBikeRight.” A suite of functional collateral was developed including a system of individual ID kits and stickers for each Australian cyclists. This is housed online at an interactive website that also features a national bicycle registry to help find stolen bikes, and a member database that links injured riders to their medical and emergency contact information.


Recycle Smart has partnered with Planet Ark, Mobile Muster and Oz Harvest to become Australia’s most downloaded recycling App.

We created the brand and app design. Our focus was to break out of the expected eco look and feel. We designed Recycle Smart to be a contemporary brand with a seamless user experience.

RecycleSmart works with Councils and businesses to help communities benefit from the economic and environmental advantages of recycling and resource recovery.

RecycleSmart is dedicated to helping councils and communities move towards a sustainable, zero-waste-to-landfill waste management solution. Designed to serve every council and community in Australia, the RecycleSmart App makes recycling and waste management easier than ever.


Bondi Advertising partnered with the World Wildlife Fund (WWF) to create WILD ONESIE WEEK (WOW).

WOW was all about raising awareness and funds to help save endangered animals using a completely unpaid medium – passionate animal lovers within our community.

We designed bespoke, ethically sourced Onesies each representing an endangered animal.
By ”being” an animal for a day, or a week, this peer-to-peer fundraising campaign raised visibility for WWF.

Since its launch in 2014 WOW generated over 10 million impressions and a total of more than $ 250 000 dollars through online donations.


Sheridan required a single brand management platform to communicate with internal and external stakeholders while also presenting the brand values, imagery and tone of voice.

We created a custom CMS and website that included brand video, internal branding documentation, user admin levels and reporting to create an immersive video and online Sheridan befitting of their brand, products and story.

RED CROSS, Year of the blood donor

One in three people will need blood in their lifetime.
Yet only one in thirty people donate blood.
Every year, we need more and more people to donate blood.
Australia needs new blood.
Every donation can help save three lives.
In 2009 we helped show Australia the importance of blood donation and how each blood type can help.
We helped make a difference by bringing awareness to your blood type.