The eyes of any parent of young kids will light up if you describe to them a free nature playground with a cafe. For the kids, it’s an easier sell. The key then is to match the no-brainer concept with an equally spot-on, iconic design. Good design lasts and keeps great projects like this one, relevant, which means they will be around for as long as possible. Publicly funded projects are a responsibility to the entire community.
We won the project after a public tender with a brief to develop the brand’s visual identity, creative rollout, signage and wayfinding. The Ian Potter Children’s WILD PLAY Garden at Sydney’s famous Centennial Park is now open and hosts 200K+ visitors every year.
The tea marketplace is dominated by several titans, with histories and presence to match. Missing in this saturated field, was a brand that effectively captured those consumers who seek out not just organic tea, but organic tea with authentic, artisanal grade flavours. With an existing connection to India, this start-up needed a full-scale brand development and logistics strategy to go from a single thought through to a place on supermarket shelves.
Drawing on every aspect of our design and entrepreneurial experience we’re proud of the many delighted and loyal customers the brand now enjoys. Direct to customers orders and Harris Farm supermarkets now sustain this growing and healthy business in a highly competitive market.
We have been fortunate enough to flex our design muscles with a series of fantastic private label wines. The briefs vary but are mainly designed to help the less experienced wine drinker feel that brand is accessible and approachable.
The appeal of the design determines whether some of Australia’s largest online and offline liquor retailers will choose to list the brand, and we have seen three of our design go national and one international.