The eyes of any parent of young kids will light up if you describe to them a free nature playground with a cafe. For the kids, it’s an easier sell. The key then is to match the no-brainer concept with an equally spot-on, iconic design. Good design lasts and keeps great projects like this one, relevant, which means they will be around for as long as possible. Publicly funded projects are a responsibility to the entire community.
We won the project after a public tender with a brief to develop the brand’s visual identity, creative rollout, signage and wayfinding. The Ian Potter Children’s WILD PLAY Garden at Sydney’s famous Centennial Park is now open and hosts 200K+ visitors every year.