We evolved the Blooms The Chemist branding presentation to deliver visually consistent customer experiences that still have cut through. Branding work has been done across the Blooms The Chemist Masterbrand and Sub-brand and its application to many touchpoints. This includes the storefront, internal product categories and wayfinding, MyHealth Rewards, core Health Services and Health Checks, Promotions, Campaigns and eCommerce including Click & Collect.
The eyes of any parent of young kids will light up if you describe to them a free nature playground with a cafe. For the kids, it’s an easier sell. The key then is to match the no-brainer concept with an equally spot-on, iconic design. Good design lasts and keeps great projects like this one, relevant, which means they will be around for as long as possible. Publicly funded projects are a responsibility to the entire community.
We won the project after a public tender with a brief to develop the brand’s visual identity, creative rollout, signage and wayfinding. The Ian Potter Children’s WILD PLAY Garden at Sydney’s famous Centennial Park is now open and hosts 200K+ visitors every year.
Bombay Sapphire are positioned globally on a platform about Imagination. Bondi Advertising was exclusively commissioned to create a print campaign that would communicate the ‘Infused with Imagination’ idea. The campaign ran in sophisticated design magazines for two years.
INTEGRATED / ATL / DIGITAL
In late 2011 we launched “Meet the Mavis”, an integrated ATL campaign which drove customers through an online experience aimed to let them discover the brand.
Four months after the launch, the campaign was taken globally and generated more than 600,000 impressions.
Mavi had achieved a premium brand position, gaining major retail distribution of the strength of its advertising, product and service. The challenge remained to keep it aspirational.
The Mavi campaign “Paint It Mavi” focused on the original Turkish concept behind Mavi, the colour blue, and built a market for the product as simultaneously accessible and sophisticated fashion. The concept originated from the playfulness of the brand, and stems from the idea of expressing fashion creativity and expressing personality through fashion. The campaign has had ongoing success in the global market, adding to the brands continued international growth.