Access Corporate Group is an innovative, comprehensive brand management company, connecting tens of millions of consumers around the globe to a selection of premium beauty, wellness and lifestyle brands.
We created a suite of brand collateral, as an evolution on the existing design elements. A secondary colour palette, form language and expanding on typography ensured the brand was able to meet their growing audience, maintaining brand integrity, and modernising the brand foundations.
TAFE’s online training and education network (OTEN) had to directly acquire students when new regulations meant referrals from SEEK Learning were no longer legal. We developed a direct acquisition strategy, focusing on areas of education like Childcare. We then developed creative, designed and developed micro-sites and Google and Facebook search and display campaigns that cut-through to an audience interested in child care and building courses. The 6-week campaign achieved a return of 35 times on ad spend, more than 800 highly qualified sales leads and, over $240k revenue in enrolments.
One in three people will need blood in their lifetime.
Yet only one in thirty people donate blood.
Every year, we need more and more people to donate blood.
Australia needs new blood.
Every donation can help save three lives.
In 2009 we helped show Australia the importance of blood donation and how each blood type can help.
We helped make a difference by bringing awareness to your blood type.
THE YEAR OF THE BLOOD DONOR 2009