We aim to affect positive change through our work so we were humbled and excited when the pioneering Californian organic food company Amy’s Kitchen chose us as their Aussie eyes and ears.

We identified a long-term strategy around authenticity to build deep foundations that will build true brand supporters rather than flippant promotional relationships.

This translates into recruiting an authentic social media community for the brand with members that we believe in and who have the opportunity to genuinely know Amy’s Kitchen.