Brand Position, Strategy and Design


Branding is something you should be focusing on even in your startup days. It’s much easier (and more cost effective), to get your brand design right the first time, rather than fix it later. However, this can be tough to focus on when you’re just starting out.Keep these dozen tips in mind to stay on track, make the right branding moves, and ensure your company shows off its best self from day one:

  1. Stay consistent Even with ever changing styles and colourways there still needs to be a consistency to your image. By evaluating your theme we encompass the brand and speak to the audience in a way that is lasting and clear. This may develop over time but with the right core design a strong corporate image can be created, with positive associations to your brand.
  2. Match the branding to the company We need your logo to align with your business, it’s your personality personified. We want to show your customers who you are about in a quick and direct way and the branding takes care of this. We will use the mission statement and business plan to formulate this, keeping it true to the root.
  3.  Be unique Whether intentionally or by accident brands can become confused with one another. Let’s keep your originality and build on your unique qualities. Branding can be tested out and multiple opinions gathered to identify potential confusion or brand recognition problems.
  4. Ensure it works on multiple platforms On which platforms will your branding or logo will be reaching people? Smartphone, billboard, print, whichever method you need your branding to work and have mass appeal. Let’s keep it clear and appropriate to retain quality.
  5. Two colours is best There’s no rule but more than two colours can be overkill.
  6.  Less is more Branding that can define a company or product with a minimum of fuss will be easy to recognise. Styles that are not over fussy or complicated say a lot in a few words, or a great symbol. A clean look is appealing and easy to remember.
  7.  Remember the name is for life If you’re starting out and haven’t yet chosen a name you might like something easy to say, spell and remember. Trends come and go so think about you product life-span before opting for a idea that is too temporary.
  8.  Keep mottos under seven words Less is more. Refine whenever possible, you’ll get more interest with a short clear statement than a wordy description. Pick a phrase which spells out what your company or product does and with clever use of wording keep that phrase in the consumer’s head.
  9. Leave plenty of white space The lines of your branding should almost always be a little softer and smoother. If you go with sharp lines and edges can look outdated, unwelcoming, and overly formal.
  10. Steer clear of sharp edges The lines of your branding should almost always be a little softer and smoother. If you go with sharp lines and edges can look outdated, unwelcoming, and overly formal.
  11. Choose warm or cool tones carefully There are many ways colour affects people so choosing right for your theme and image is key, consider the vibe that you want to create, warm or cool, relaxed or formal.
  12. Put some of ”you” in there If it’s your company, you deserve to have a little “you” in there. Maybe you adore a certain font, elephants, or your favorite color is a very specific lavender. When you can, let your uniqueness leak into your branding.

Packaging Design


Simply defined, package design is the discipline of creating the container, graphics and visible outer presence of a product a consumer buys at retail or might receive in the mail. This container may range from a simple bottle and label to an elaborate box or system of boxes and inner packaging.

Roger Dooley, the author of Brainfluence, noted that 95 percent of our thoughts, emotions and learning occur before we are ever aware of them, and yet so much mystery still surrounds and subconscious.

packaging uses bio motive triggers in its designs, arguing that certain graphic elements conjure instinctive response from consumers. A cusp shape (think a shark fin or horns) conveys fear or caution, while curves represent softness and comfort. Elmwood’s clients also include Walmart, Schweppes, and Saucy Fish Co.