"Uncover You" was an integrated campaign which focused on uncovering individual fashion identities and creativity, setting Glue Store apart as a fashion authority for the youth demographic. Our campaign represented a shift for the brand, differentiating it as a fashion personality, not just a fashion destination.

  • Catalogue

    The concept behind the creation of the winter catalogue was a strong focus on the fashion identities individuals create via Glue Store, and the uncovering of personal style, through the use of simple woodblock style printing, clean lookbook images and a mixture of trend groupings and style tips.


    Within three weeks of its launch, the "Uncover You" campaign produced over 350 000 activities on Instagram, 230 000 shares on Facebook and increased Glue Store's e-commerce traffic by 23%.